Why Do Users Switch Mobile Applications? Trialing Behavior as a Predecessor of Switching Behavior
نویسندگان
چکیده
منابع مشابه
Switching behavior of mobile users: do users' relational investments and demographics matter?
Received: 11 November 2005 Revised: 1 February 2006 Accepted: 20 February 2006 Abstract Mobile user switching has become a critical issue facing mobile service providers. This study examines the switching behavior of mobile users who are not under any contractual obligations to stay with a provider. Drawing upon the literature on relationship marketing and switching costs, we examine if the rel...
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ژورنال
عنوان ژورنال: Communications of the Association for Information Systems
سال: 2018
ISSN: 1529-3181
DOI: 10.17705/1cais.04214